Are you looking for the website statistics for 2022? When building a brand or discussing a web design project you should definitely keep those in mind.

In a highly competitive market, you either lead or fall behind which, of course, translates to lower client retention, lower employee satisfaction, more stress (who needs more stress!), and fewer sales. All of that can force you to close your business and take losses on inventory you had to make, as well as the operational costs, such as rent, purchasing of office furniture and supplies, and equipment. Nobody wants that!

Important Website Statistics for 2023

1. Traffic

The exciting news is that website traffic has surged by a whopping 22% compared to the figures from 2020, especially in the realm of small business website statistics. With a larger online population and individuals spending more time glued to their screens, your chances of connecting with your ideal clients have never been better.

• A 22% increase in website traffic from 2020 to 2022 (Source: SimilarWeb).
• Internet users now spend an average of 6 hours and 43 minutes per day online (Source: DataReportal).

This surge in internet usage presents a golden opportunity for businesses to reach new customers and expand their online footprint.

2. Visibility

Did you know that a staggering 94% of people form an opinion about your company based on your website? When searching for a new service provider or product, individuals are keen on reading testimonials, reviews, and checking your website and Google My Business profile.

• In fact, 75% of consumers consider website design a pivotal factor in deciding whether to trust a brand (Source: Clutch).

In essence, your website often acts as the initial touchpoint with potential customers, making a substantial impression. A well-designed website can instill credibility and trust, making potential clients more inclined to do business with you.

3. Mobile Friendly Websites

58% of traffic is mobile, so PLEASE ensure you have a mobile-friendly website.
Google Analytics will provide the actual numbers for your business. It may range from business to business, however, we all are more accustomed to checking things out, making purchase decisions, or at least comparing items on our phones.

79% of smartphone users have made a purchase online using their mobile device (Source: MarketingSherpa)

This means that more and more people are using their smartphones and tablets to access the internet. If your website is not mobile-friendly, you are missing out on a significant portion of potential traffic.

4. SEO

There are 6 billion!! Google searches per day. Are you visible by Google? SEO (Search Engine Optimization) is uber-important in highly competitive traffic.
Setting up proper keywords, accurate placement and creating domain authority are all equally important!

• 68% of online experiences begin with a search engine. (BrightEdge)
• 0.63% of Google searchers click on results from the second page. (Backlinko)
• 53.3% of all website traffic comes from organic search. (BrightEdge)
• 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
• SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
• 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
• SEO leads have a 14.6% close rate. (HubSpot)
• 90.63% of pages get no organic search traffic from Google. (Ahrefs)
• The top-ranking page gets the most search traffic only 49% of the time. (Ahrefs)
• Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
• 7.4% of top-ranking pages don’t have a title tag. (Ahrefs)
• Google rewrites title tags 33.4% of the time. (Ahrefs)
• Google is now 33% more likely to rewrite title tags. (Ahrefs)
• When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead. (Ahrefs)
• Google is 57% more likely to rewrite title tags that are too long. (Ahrefs)
• 25.02% of top-ranking pages don’t have meta descriptions. (Ahrefs)
• 40.61% of pages have meta descriptions that truncate. (Ahrefs)
• Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (Ahrefs)
• The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)
• The average page in the top 10 is 2+ years old. (Ahrefs)
• 33% of websites pass the Core Web Vitals threshold. (Ahrefs)

With 6 billion Google searches happening daily, your online visibility hinges on effective SEO practices. Consider reaching out to Kredo Design for expert assistance in branding, web design, and SEO to ensure your website shines and communicates your brand’s values and expertise.

Contact Kredo Design for help with your Branding + Web Design + SEO to ensure your website is visible, attractive, easy to use, and clearly communicates your values and skills! Let’s update your website statistics!

5. Engagement

The design and contact information on your website significantly influence visitor engagement. An unattractive layout or hard-to-find contact details can discourage 38% of users from engaging with your website.

• Even more alarming is the fact that 89% of people turn to the competition after a poor online experience (Source: Zendesk).
• 38% of people will stop engaging with a website if they find the layout or contact information unattractive (Source: Unbounce)
• 89% of people shop or engage with the competition after a poor online experience (Source: Zendesk)

6. Credibility

Your website’s look and feel play a pivotal role in whether people view your business as credible or not. An impressive 48% of individuals make this judgment based on your website’s design.

• On top of that, 75% of consumers express a greater likelihood of trusting a brand with a professionally designed website (Source: Clutch).

7. Contact Info

Making your contact information readily accessible is a must. An astounding 44% of website visitors will leave if they can’t find contact details or a phone number.

• Moreover, 88% of consumers indicate a higher inclination to do business with a company that presents easy-to-find contact information on its website (Source: HubSpot).

Incorporate your phone number, email address, mailing address, and a user-friendly contact form to ensure seamless communication with your website visitors.

8. User Experience

A startling 89% of people will opt for your competition after a disappointing online experience. Site speed is a crucial factor in retaining visitors. Slow-loading websites can lead to users abandoning your site.

9. Website Speed

47% of people expect a web page to load in less than two seconds. According to Meta’s latest research, the website is considered slow when it loads in 1.7s.
Every second counts – there are approximately 98,702 searches on Google every second!

This means that even a small delay in page load time can have a big impact on your bottom line.

10. Testimonials

82% of people feel more confident about a company after reading testimonials.

This is why I ensure to add new testimonials I received via the Facebook page, LinkedIn, or Google page to Kredo’s testimonials here.

11. About Page

52% of people check out the “about us” page to form an opinion about the company. Make sure you use it to truly display your values and uniqueness.

12. Loss

There are estimated losses per year due to a slow-loading website of 2.6 billion. And the definition of “slow loading” changes.

13. Bounce Rate

46% of users report leaving a site when they are confused about the product or service the company provides. This is so crucial. I always work with my clients on a clear message to communicate their skills and mission, while keeping good website statistics in mind. Often, especially small business owners, love what they do, yet do not investigate how they may be perceived by potential clients.

Contact Kredo Design for help with your Branding + Web Design + SEO or to set up your PPC (pay per click campaign) to ensure your website is visible, attractive, easy to use, and clearly communicates your values and skills!