Why DIY Websites Hurt Your Business’s Bottom Line and the hidden cost of lost opportunities and client frustration
In today’s digital age, having a strong online presence is essential for businesses of all sizes. Your website is often the first point of contact for potential customers, making it a critical tool for showcasing your brand, products, and services. While it might be tempting to cut costs by taking the do-it-yourself (DIY) route when it comes to website design, this decision could end up costing your business far more than you realize. In this article, we’ll explore the various ways DIY websites can hurt your bottom line and the importance of professional web design in driving your business’s success.
1. First Impressions Matter
Your website is your digital storefront, and just like a physical store, it needs to make a positive first impression. DIY websites often lack the polish and professionalism that come with a custom-designed site. Clunky layouts, mismatched color schemes, and amateurish graphics can deter potential customers from taking your business seriously. In a competitive online landscape, a poor first impression can drive visitors away to your competitors.
According to a study by Clutch, 75% of consumers say that website design is an essential factor in their decision to trust a brand.
2. Lost Opportunities Due to Poor SEO
Search engine optimization (SEO) is crucial for ensuring your website appears in search engine results when potential customers are looking for products or services you offer. 93% of online experiences begin with a search engine (BrightEdge). SEO mistakes that can hurt your business – 75% of users never scroll past the first page of search results (Backlinko). According to HubSpot organic search traffic converts at a rate of 16%, compared to 2.86% for paid search traffic.
DIY websites often lack the technical know-how required to optimize for search engines effectively. This can lead to poor visibility in search results, causing you to miss out on valuable organic traffic. A professional web designer understands the ins and outs of SEO and can implement strategies that improve your website’s search engine rankings. SEO for small businesses is often overlooked – a huge missed opportunity when done correctly.
Check out SEO statistics for 2023 – that should give you a better image of why you actually need it and how SEO mistakes can hurt your business.
I often get asked “Are website builders bad for SEO?” and the answer is simple – it depends. Some of them have great capabilities however it all depends how you configure it.
3. The Hidden Cost of Lost Leads
One of the most significant hidden costs of DIY websites is the potential loss of leads that you may never even realize. If your website is not properly designed and optimized, potential customers might have a hard time finding you or might leave your site without contacting you. These lost opportunities are difficult to quantify, but they can add up over time and impact your bottom line significantly. Not to mention there is about 20% of Americans with disabilities can only check out your website if you adjust it for them… I actually should make another point for accessibility.
50% of leads are never followed up with (HubSpot). 79% of marketing leads never convert into customers (MarketingSherpa).
4. Conveying the Wrong Message
Effective branding goes beyond a logo and color scheme; it’s about conveying your business’s values, mission, and unique selling propositions. DIY websites often struggle to capture the essence of your brand, potentially sending mixed or inaccurate messages to your visitors. This can lead to confusion and mistrust, causing potential customers to look elsewhere for solutions. Be honest, how many times you landed on a website and you were not sure what they offer?
81% of consumers expect brands to have a consistent online and offline presence (DesignRush).
90% of consumers say that authenticity is important when deciding which brands to support (Sprout Social).
71% of consumers say that a brand’s story is an important factor in their decision to purchase (Salesforce).
5. Frustrating User Experience
User experience (UX) is at the heart of any successful website. DIY websites might lack the intuitive navigation and seamless functionality that modern users expect. Slow loading times, broken links, and a lack of mobile responsiveness can frustrate visitors and drive them away. A professional web designer ensures your site provides an enjoyable and user-friendly experience across all devices. We all know it’s the hardest to write about us, for us and when we are emotionally invested in the outcome.
So how does poor website design affect your business? 53% of mobile users will abandon a website if it takes longer than three seconds to load (Google).
86% of visitors will leave a website if the navigation is confusing (UsabilityHub).
74% of users are more likely to return to a website if it is mobile-friendly (Marketing Land).
6. Failing to Connect Emotionally
People don’t just buy products or services; they buy into a brand’s story and the emotions it evokes. DIY websites often struggle to create that emotional connection that drives customer loyalty. Professional designers know how to craft visuals, copy, and overall design elements that resonate with your target audience on a deeper level.
95% of purchase decisions are made subconsciously (Nielsen).
82% of consumers say that they are more likely to trust a brand that tells stories (Salesforce).
70% of consumers say that they connect with brands on a human level (Sprout Social).
7. Losing Credibility and Trust
Credibility and trust are crucial for any business, especially when trying to convert visitors into customers. DIY websites that lack the professional touch can erode trust and credibility, making potential customers hesitant to engage with your business. Not to mention they may assume you are just a spam page. A professionally designed website exudes credibility and instills confidence in your offerings.
In conclusion, while DIY projects can be rewarding in many areas, your business website shouldn’t be one of them. The hidden costs of lost leads, poor SEO, and a lack of professionalism can have a substantial impact on your bottom line. Investing in professional web design is an investment in the future success of your business. By partnering with experts who understand the nuances of effective web design and SEO, you’ll be positioning your business for growth, increased visibility, and long-term success in the digital landscape.
89% of consumers say that they are more likely to do business with a brand that they trust (Edelman).
93% of consumers say that transparency is important when deciding which brands to support (Sprout Social).
70% of consumers say that they will stop doing business with a brand if they feel deceived (Salesforce).
Now that you know why DIY Websites Hurt Your Business’s Bottom Line you can make an educated decision on what’s best for you and your business.
While DIY projects can be rewarding in many areas, your business website shouldn’t be one of them. The hidden costs of lost leads, poor SEO, and a lack of professionalism can have a substantial impact on your bottom line. Investing in professional web design is an investment in the future success of your business.
By partnering with experts who understand the nuances of effective web design and SEO, speed and performance, and client psychology you’ll be positioning your business for growth, increased visibility, and long-term success in the digital landscape.
Book a free discovery call with Kredo Design to see how we can help you create a professional website that will help you achieve your business goals.Contact Kredo Design
Fun fact: SEO Satisfaction
What would you add or alter in this blog post “The Hidden Costs: Why DIY Websites Hurt Your Business’s Bottom Line”? Write in the comments!