The Hidden Costs: Why DIY Websites Hurt Your Business’s Bottom Line

BLog why DIY Websites Hurt Your Business

Written by Angie

Brand Strategist with more than 15 years of experience specializing in creating brands that attract ideal clients through logo design, packaging, and web design.

August 11, 2023

Why DIY Websites Hurt Your Business’s Bottom Line and the hidden cost of lost opportunities and client frustration

In today’s digital age, having a strong online presence is essential for businesses of all sizes. Your website is often the first point of contact for potential customers, making it a critical tool for showcasing your brand, products, and services. While it might be tempting to cut costs by taking the do-it-yourself (DIY) route when it comes to website design, this decision could end up costing your business far more than you realize. In this article, we’ll explore the various ways DIY websites can hurt your bottom line and the importance of professional web design in driving your business’s success.

1. First Impressions Matter

Your website is your digital storefront, and just like a physical store, it needs to make a positive first impression. DIY websites often lack the polish and professionalism that come with a custom-designed site. Clunky layouts, mismatched color schemes, and amateurish graphics can deter potential customers from taking your business seriously. In a competitive online landscape, a poor first impression can drive visitors away to your competitors.

2. Lost Opportunities Due to Poor SEO

Search engine optimization (SEO) is crucial for ensuring your website appears in search engine results when potential customers are looking for products or services you offer. DIY websites often lack the technical know-how required to optimize for search engines effectively. This can lead to poor visibility in search results, causing you to miss out on valuable organic traffic. A professional web designer understands the ins and outs of SEO and can implement strategies that improve your website’s search engine rankings. SEO for small businesses is often overlooked – a huge missed opportunity when done correctly.
Check out SEO statistics for 2023 – that should give you a better image of why you actually need it and how SEO mistakes can hurt your business.

The Hidden Costs: Why DIY Websites Hurt Your Business's Bottom Line, SEO for small business image

3. The Hidden Cost of Lost Leads

One of the most significant hidden costs of DIY websites is the potential loss of leads that you may never even realize. If your website is not properly designed and optimized, potential customers might have a hard time finding you or might leave your site without contacting you. These lost opportunities are difficult to quantify, but they can add up over time and impact your bottom line significantly. Not to mention there is about 20% of Americans with disabilities that can only check out your website if you adjust it for them…  I actually should make another point for accessibility.

4. Conveying the Wrong Message

Effective branding goes beyond a logo and color scheme; it’s about conveying your business’s values, mission, and unique selling propositions. DIY websites often struggle to capture the essence of your brand, potentially sending mixed or inaccurate messages to your visitors. This can lead to confusion and mistrust, causing potential customers to look elsewhere for solutions. Be honest, how many times you landed on a website and you were not sure what they offer?

5. Frustrating User Experience

User experience (UX) is at the heart of any successful website. DIY websites might lack the intuitive navigation and seamless functionality that modern users expect. Slow loading times, broken links, and a lack of mobile responsiveness can frustrate visitors and drive them away. A professional web designer ensures your site provides an enjoyable and user-friendly experience across all devices. We all know it’s the hardest to write about us, for us and when we are emotionally invested in the outcome.

bored and frustrated man image expresses Why DIY Websites Hurt Your Business’s Bottom Line

6. Failing to Connect Emotionally

People don’t just buy products or services; they buy into a brand’s story and the emotions it evokes. DIY websites often struggle to create that emotional connection that drives customer loyalty. Professional designers know how to craft visuals, copy, and overall design elements that resonate with your target audience on a deeper level.

7. Losing Credibility and Trust

Credibility and trust are crucial for any business, especially when trying to convert visitors into customers. DIY websites that lack the professional touch can erode trust and credibility, making potential customers hesitant to engage with your business. Not to mention they may assume you are just a spam page. A professionally designed website exudes credibility and instills confidence in your offerings.

In conclusion, while DIY projects can be rewarding in many areas, your business website shouldn’t be one of them. The hidden costs of lost leads, poor SEO, and a lack of professionalism can have a substantial impact on your bottom line. Investing in professional web design is an investment in the future success of your business. By partnering with experts who understand the nuances of effective web design and SEO, you’ll be positioning your business for growth, increased visibility, and long-term success in the digital landscape.

Now that you know why DIY Websites Hurt Your Business’s Bottom Line you can make an educated decision on what’s best for you and your business.

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Fun fact: SEO Satisfaction

What would you add or alter in this blog post “The Hidden Costs: Why DIY Websites Hurt Your Business’s Bottom Line”? Write in the comments!

Most Important Website Statistics for 2022

Most Important Website Statistics for 2022

1. Great NEWS- the traffic is up 22% (compared to 2020 small business website statistics). With a higher population, the daily time spent in front of computers or phones is up, which means you have a greater chance of finding your ideal clients.

2. 94% of people create an opinion about your company based on your website. Most of us do research when looking for a new service provider or a product, read testimonials or reviews, or check their website and Google My Business profile.

3. 58% of traffic is mobile, so PLEASE ensure you have a mobile-friendly website.
Google Analytics will provide the actual numbers for your business. It may range from business to business, however, we all are more accustomed to checking things out, making purchase decisions, or at least comparing items on our phones.

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"Angie was an integral part of our team during the creation and development of the Ecobolt brand of folding electric motorcycles.

Starting with brainstorming the brand name and designing our website, through creating marketing materials and sales networking, her knowledge and insight across many aspects of the business were invaluable."

Anders Stubkjaer

COO and CFO, Green Energy Motors

"Working with Angie has been a true pleasure.  She is extremely knowledgeable and patient, and the website she designed for my business is beautiful and functional.  She understands the technical aspects of building a website and has the marketing skills necessary for making it useful. Throughout our work together, I felt that Angie cared about my business and the clients that I serve.  She worked within my budget and gave me the skills that I need to maintain my website independently in the future.  Without reservation, I would recommend Angie and Kredo Design to other business owners".

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She created the perfect logo and her ideas for the website truly aligned with the path my business is headed. I have a perfect website and blog thanks to Angie and Kredo Design. You can have one too - don't hesitate to give her a call!"

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