This is one of the hardest questions. Decisions, decisions. Where do I start? What should I write for my website? I found a web designer, and now what?
I always advise my clients to do the research. Look at your competitors, what they say, and… show on your site how you are different, better. In a sea full of ships, be the only one that stands one and attracts the ideal client. Don’t hesitate to show off your personality. After all, you want to work with your “ideal client” that will understand you and appreciate what you do and who you are.
When writing keep your website goal in mind – What actions do you want the visitors of your website to take? Is it to get to know you, email, or call you? Is it to find your store and buy your products? Think about your target market and what would make them buy your product or call you.
When answering “what should I write for my website”…
Keep in mind – you can try to please everyone, or make your “ideal client” happy, excited, and successful!
Will you make some people angry? Maybe. Will everyone like it? NO. And for most businesses this is the exact purpose – to bring in those awesome people you would love to work with!
I always remind myself that speaking to everyone is such a generalization that nobody will feel connected, engaged, and interested. Is this what you want?
So define your ideal client, and talk to them- how are you different, how are you better than other companies serving similar products, what makes you and working with you special?
And another great point. As you write for your site please keep in mind how your clients will be finding you – what phrases and keywords will they type into the google search bar? Will the content be easily understandable by them or would be more confused with your jargon? Would that make them contact you or move on?
But wait, if writing is just NOT for you? If the question “What should I write for my website?” is overwhelming or you simply don’t have the time to do it – there are options too. A copywriter can help you with the SEO-friendly copy once you figure out your target market, ideal client.
Please feel free to ask for referrals.