What should I write for my website?

What should I write for my website?

Written by Angie

Brand Strategist with more than 15 years of experience specializing in creating brands that attract ideal clients through logo design, packaging, and web design.

Ah, the age-old dilemma: What should I write for my website? It’s like staring at a blank canvas, wondering where to begin. You’ve got your web designer on board, but now the real challenge kicks in—crafting content that captivates.

Here’s the scoop: Dive into the deep waters of research. Scope out your competitors, take notes, and then make a splash on your site by showcasing what sets you apart, what makes you the unparalleled choice in a sea full of ships. Don’t shy away from flaunting your personality. Your website is your stage; let your uniqueness shine. After all, you’re on the hunt for your “ideal client,” the one who gets you, appreciates your work, and is a perfect match for what you offer.

As you embark on the writing journey, keep your website’s goal in sharp focus. What action do you want your visitors to take? Whether it’s getting to know you, shooting you an email, making a call, or snagging your products, tailor your content to nudge them in the right direction. Think about your target market—what makes them tick? What would entice them to choose you?

Now, let’s tackle the fear of not pleasing everyone. Spoiler alert: you won’t, and that’s perfectly fine. Your mission is to attract the fantastic folks you’d love to work with. Forget the generic approach of trying to speak to everyone. Connect with your tribe—your ideal client. Tell them why you’re different, why you’re better, and why working with you is an experience like no other.

And here’s a nifty tip: consider how your clients will find you. What words will they type into that Google search bar? Keep it clear and jargon-free. You want them to understand, not scratch their heads in confusion. Make your content magnetic, drawing them in with keywords that resonate.

5 important things to consider when writing for your website:

  1. Know Your Audience:

    Understand your target audience inside and out. What are their needs, preferences, and pain points? Tailor your content to resonate with them. Speak their language, address their concerns, and showcase how your offerings can solve their problems or enhance their lives.
  2. Clear and Concise Messaging:

    In the age of information overload, simplicity is key. Craft clear and concise messages that get straight to the point. Avoid confusing jargon and unnecessary complexity. Your visitors should quickly grasp what you offer and why it matters to them.
  3. SEO-Friendly Copy:

    Incorporate relevant keywords strategically. Consider how your potential customers might search for your products or services on search engines. Optimize your content to be easily discoverable. However, ensure a natural flow of language – don’t sacrifice readability for keyword stuffing.
  4. Compelling Storytelling:

    Crafting a captivating narrative is like painting a vivid picture that sticks in your audience’s mind. Think of it as sharing the heartbeat of your brand, the essence of your mission, or the fascinating voyage that birthed your products and services. Stories are the secret sauce that sparks a profound connection with your audience, leaving an indelible mark on their hearts and minds.

    Here’s a real-world example to illustrate the power of storytelling: Imagine a small, family-run bakery that’s been a neighborhood staple for generations. Instead of merely listing their products and prices on their website, they choose to tell the heartwarming story of how Grandma Marie, a passionate baker, started the business from scratch in her cozy kitchen. They share anecdotes of her secret recipes passed down through the years, the laughter-filled baking sessions, and the joy of sharing fresh, homemade treats with the community.

    By weaving this narrative, the bakery not only showcases their products but also invites customers into their world, making them a part of the family tradition. It’s this emotional connection that sets them apart and keeps customers coming back for more.

    So, think about your own brand or business. What unique journey, values, or experiences can you share that will resonate with your audience? Craft a story that leaves a lasting impression, making your brand unforgettable.

  5. Engage and Call to Action:

    Encourage interaction and guide your visitors toward specific actions. Whether it’s contacting you, making a purchase, or subscribing to a newsletter, incorporate clear and persuasive calls-to-action. Engage your audience with questions, prompts, or invitations to participate in discussions.

Now, if the mere thought of writing sends shivers down your spine, fear not! You’ve got options. A savvy copywriter can swoop in and weave SEO-friendly magic once you’ve nailed down your target market and ideal client.

Feeling overwhelmed? Time-crunched? We’ve got your back. Contact Kredo Design. We not only specialize in top-notch web design and SEO but also offer copy audit and copywriting services. Let us turn your “What should I write for my website?” into a seamless, engaging journey. Together, let’s make your online presence shine!

 

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Client Testimonials

Words from happy clients

"Angie was an integral part of our team during the creation and development of the Ecobolt brand of folding electric motorcycles.

Starting with brainstorming the brand name and designing our website, through creating marketing materials and sales networking, her knowledge and insight across many aspects of the business were invaluable."

Anders Stubkjaer

COO and CFO, Green Energy Motors

"Working with Angie has been a true pleasure.  She is extremely knowledgeable and patient, and the website she designed for my business is beautiful and functional.  She understands the technical aspects of building a website and has the marketing skills necessary for making it useful. Throughout our work together, I felt that Angie cared about my business and the clients that I serve.  She worked within my budget and gave me the skills that I need to maintain my website independently in the future.  Without reservation, I would recommend Angie and Kredo Design to other business owners".

Loren Goodman

Music Therapist, Prospect Music Therapy

"Working with Angie has been a great experience. She gets to know who you are and what you do and creates a masterpiece!!

She created the perfect logo and her ideas for the website truly aligned with the path my business is headed. I have a perfect website and blog thanks to Angie and Kredo Design. You can have one too - don't hesitate to give her a call!"

Linda Herron

Animal Communicator, Fresh Spirit Works

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