Are you looking for the website statistics for 2022? When building a brand or discussing a web design project you should definitely keep those in mind.
In a highly competitive market, you either lead or fall behind which, of course, translates to lower client retention, lower employee satisfaction, more stress (who needs more stress!), and fewer sales. All of that can force you to close your business and take losses on inventory you had to make, as well as the operational costs, such as rent, purchasing of office furniture and supplies, and equipment. Nobody wants that!
Important Website Statistics for 2022
Great NEWS- the traffic is up 22% (compared to 2020 small business website statistics). With a higher population, the daily time spent in front of computers or phones is up, which means you have a greater chance of finding your ideal clients.
94% of people create an opinion about your company based on your website. Most of us do research when looking for a new service provider or a product, read testimonials or reviews, or check their website and Google My Business profile.
3. Mobile Friendly Websites
58% of traffic is mobile, so PLEASE ensure you have a mobile-friendly website.
Google Analytics will provide the actual numbers for your business. It may range from business to business, however, we all are more accustomed to checking things out, making purchase decisions, or at least comparing items on our phones.
There are 6 billion!! Google searches per day. Are you visible by Google? SEO (Search Engine Optimization) is uber-important in highly competitive traffic.
Setting up proper keywords, accurate placement and creating domain authority are all equally important!
Contact Kredo Design for help with your Branding + Web Design + SEO to ensure your website is visible, attractive, easy to use, and clearly communicates your values and skills! Let’s update your website statistics!
38% of people will stop engaging with a website if they find the layout or contact unattractive.
48% of people stated they decide if the business is credible or not based on the look and feel of the business’s website.
7. Contact Info
44% of website visitors will leave a company’s website if there’s no contact information or phone number.
8. User Experience
Something to totally keep in mind – 89% of people shop/engage with competition after a poor online experience and never return.
9. Website Speed
47% of people expect a web page to load in less than two seconds. According to Meta’s latest research, the website is considered slow when it loads in 1.7s.
Every second counts – there are approximately 98,702 searches on Google every second!
82% of people feel more confident about a company after reading testimonials.
11. About Page
52% of people check out the “about us” page to form an opinion about the company. Make sure you use it to truly display your values and uniqueness.
There are estimated losses per year due to a slow-loading website of 2.6 billion. And the definition of “slow loading” changes.
13. Bounce Rate
46% of users report leaving a site when they are confused about the product or service the company provides. This is so crucial. I always work with my clients on a clear message to communicate their skills and mission, while keeping good website statistics in mind. Often, especially small business owners, love what they do, yet do not investigate how they may be perceived by potential clients.
As a SCORE Mentor, this is something I often dig into – an idea for your small business is very important, but potential clients need to truly understand what you do and how you can help them.