How to pick the best web designer?

how to pick the best web designer

Written by Angie

Branding Strategist with more than 15 years of experience specializing in creating brands that attract ideal clients through logo design, packaging, and web design.

August 26, 2016

Finding a designer might not seem complicated until you talk to a few – you realize each one has a different style, different personality, price list, and different ideas of what you need and must do. Some of them will scare you away for numerous reasons, while some may open up your eyes to a new perspective on your business, its growth, and potential. Yet it’s totally natural that you are looking for the best web designer…

How do you start? Always check your network first. You can also search the web, for example, “best web designer in Chicago area”, “best web designer in Arlington Heights”. Personally, I like working with people I can meet in person, however, the last year has changed that for most of us.

To pick the best web designer to work with you need to do a little homework.

Check their portfolio very carefully. Do you like what they’ve done so far or hate it? Do you think they can bring a fresh perspective on your business or the business you want to start? Keep in mind that usually, designers’ final projects are a reflection of their clients’ style. Sometimes it’s worth giving them full creative freedom.

Check their references, LinkedIn profile (here is mine), ask for programs they use, do they use responsive (mobile friendly) themes (please – this is a must!!), how easy will it be for you to update the site, do you need to pay for it, if you decide to change the text a little bit or add more posts to your blog. Do they offer any training? Can they help with hosting setup or choosing the right provider?
I am sure after a few interviews you will have much more questions.

Schedule a 15-20 min call. This is a must. Considering you will have a person work on your logo and/or website take the time to chat. This person should get to know you and your ideas to create something that will be authentic, aligned with your mission, and attract your ideal client. Often times we can figure out fast if it will be easy to work with and if they are interested in your business, trying to get to know you and understand your vision, also, if they are trying to ensure you stand out. 

Ask about their skills. As much as many designers love to talk in jargon – can they explain to you what they do, their skills, and special talent so you actually understand. As much as it may not be so important during the initial call, during the web designing process you will need to make many decisions and their communication style is crucial so that you make an informed decision, not just follow their guidance blindly.

Ask about SEO. SEO stands for Search Engine Optimization, and many designers include it in the price of building a website. If it is not included, and therefore Google won’t see your website correctly – you risk losing visibility online and the income. This is the risk I wouldn’t take! 

Ask about ongoing service. Knowing you can get help as your business grows and the same person that built your website can provide maintenance or hourly rate for changes is something to keep in mind, whether you want to use this service or not. Ask for the prices, as it will build into the project value.

how to pick the best web designer?

And when in doubt in search of the best web design please don’t hesitate to contact us!

Kredo Design is the Website Design Agency that you were looking for – We will guide you through the process, answer questions, help clarify the mission, goals, and marketing strategy.
If you are tired of searching for the “web designers near me” to find the right web designer for you, we hope these tips have helped solidify what you need and what to ask when hiring an agency. From CMS to SEO and all the letters in between, now you know the 13 mistakes people make when hiring a web designer, and how to avoid them.

Contact Kredo Design – We are Happy to Help!

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FREE 30-min Branding Audit

You have a website and it’s not working?  Does it bring in new clients? Does it fully represent you and what you offer? This is a perfect opportunity to review it.  
Don’t have a website? Let’s start the branding vision process.

Happy Customers!


“We recently updated our webpage, and were happy with the work and design that Kredo Design did for us! I particularly appreciated the suggestions she made re: design, her willingness to discuss strategy behind design decisions, and the training Angie provides after it’s all up and running. I have recommended her to others and would use her again in the future.

Courtney Dirksen

Owner & Clinical Psychologist, Dirksen Center for Neurobehavioral Health

“Working with Angie has been a great experience. She gets to know who you are and what you do and creates a masterpiece!! She created the perfect logo and her ideas for the website truly aligned with the path my business is headed. I have a perfect website and blog thanks to Angie and Kredo Design and you can have one too – don’t hesitate to give her a call!”

Linda Herron

Animal Communicator, Fresh Spirit Works

“Angie Godlewska of Kredo Design is the most patient person that I had ever met. She created our logo, website and online store on our time, what was really hard with our busy schedule when opening a new company. The website impresses everybody whoever I talk to. Angie is still helping us with any problems even after finishing the project. The web page is running for couple weeks and we already (even without paid advertising) had sales going.”

Kris Gotkiewicz

Owner, HD Turbo, LLC


Kredo Design
825 E. Rand Rd, Ste 210
Arlington Heights, IL 60004

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