It’s so exciting to start a business. Big dreams, big ideas, and then the overwhelm. Even if you already build a website and the branding is on point, you have to promote your business. I have many people reaching out, trying to figure it out, and asking for the “magic formula”.
You can, of course, try to hire an agency, pay for ads and multiple other paid option, but here is a few free ideas to promote your business.
5 ways to promote your business.
1. Utilize social media.
Figure out what social media would be best for your clients and start sharing!
I always tell my clients, that as business owners, we cannot physically do it all. Since we only have 24 hrs in a day, we can’t be on ALL social media – Twitter, Facebook, TikTok, Instagram, Youtube, Snapchat, Linked In, and much more. So choose wisely and encourage engagement, share your message, your goals, and products!
2. Email your friends and family.
Yes. I said it. Email your uncle, aunt, and even long-lost cousin. This will not only help you tailor your message but also build confidence to reach out and hear the NO, thank you or YES, I didn’t know you do that now! You can ask them for purchase but also you can ask them to share on their social media, and pass your number to their friends.
3. Join a meetup or networking group.
Ideally all of the above – after all you need to share your message, tailor it based on the feedback, and learn how to alter it based on who you are talking to. After all, the same product or service can have different benefits to different groups of people.
4. Press release.
I know your dream of being on Oprah with an amazing product, and getting millions of phone calls from excited clients. Look for media outlets that could work best for your business and help you promote your mission. This is much harder than other ways, but still worth it for many.
5. Referral program.
Creating a referral program for either leads, discounts, or extended free trial is a great idea for many products and service-oriented businesses. Remember when Dropbox offered you more storage for referring a friend? YES, we all used it, and happily asked many friends to join. Many apps are using this form, even investing apps by offering you free stocks for each friend that joins.