It’s so exciting to start a business. Big dreams, big ideas, and then the overwhelm. Even if you already build a website and the branding is on point, you have to promote your business. I have many people reaching out, trying to figure it out, and asking for the “magic formula”.
You can, of course, try to hire an agency, pay for ads and multiple other paid option, but here is a few free ideas to promote your business.
5 ways to promote your business.
1. Utilize social media.
Figure out what social media would be best for your clients and start sharing!
I always tell my clients, that as business owners, we cannot physically do it all. Since we only have 24 hrs in a day, we can’t be on ALL social media – Twitter, Facebook, TikTok, Instagram, Youtube, Snapchat, Linked In, and much more. Therefore take a little time and think about your target market, and where would they be looking for you. Choose wisely and encourage engagement, share your message, your goals, and products!
2. Email your friends and family.
Yes. I said it. Email your uncle, aunt, and even long-lost cousin. This will not only help you tailor your message, and see what will work best, but also build confidence to reach out and hear the NO, thank you or YES, I didn’t know you do that now! You can ask them for purchase but also you can ask them to share on their social media, and pass your number to their friends.
3. Join a meetup or networking group.
Ideally all of the above – after all you need to share your message, tailor it based on the feedback, and learn how to alter it based on who you are talking to. After all, the same product or service can have different benefits to different groups of people.
4. Press release.
I know your dream of being on Oprah with an amazing product, and getting millions of phone calls from excited clients. Look for media outlets that could work best for your business and help you promote your mission. This is much harder than other ways, but still worth it for many.
5. Referral program.
Creating a referral program for either leads, discounts, or extended free trial is a great idea for many products and service-oriented businesses. Remember when Dropbox offered you more storage for referring a friend? YES, we all used it, and happily asked many friends to join. Many apps are using this form, even investing apps by offering you free stocks for each friend that joins.
Do you need help creating a mobile-friendly website, marketing strategy, and learn how to promote your business?
Starting a business is full of questions, unknowns, frustration, fear, and excitement mixed with achievement, goal-setting, and worry. I know – It’s a mix of all of it. All negative and positive thoughts, feelings, comments from friends, family, and potential clients.
Do you know where to start? What is your end goal?
How do you deal with all the emotions and limiting beliefs (who doesn’t have those)?
Top 10 Phrases to Boost Your Confidence in 2021
There will come a time when you feel confused, unsure, and lacking in self-confidence. It could happen at work, at home with family, or even when you’re with friends or neighbors. Luckily, you can send yourself some messages that will put you back on track.
Say these top 10 phrases to boost your confidence when your self-esteem is drooping:
I am enough. Whether you think you are not smart enough, funny enough, productive enough, wealthy enough, or anything else… My main suggestion is to write I am enough on a few post-its and keep it on your mirror in the bathroom, on the fridge, by the bedroom door and a few other places you pass by, stop by daily.
I am allowed to feel however I feel. You’re a human being. Therefore, your thoughts or emotions will get the better of you from time to time. So, give yourself a break.
I can take some time to figure this out. You have a right to have some moments away from the confidence-reducing situation to think it through.
It is ok to have moments of lower self-esteem. Emotional waves are normal. All entrepreneurs go through ups and downs, feeling like a superhero or a total loser sometimes. Allow it to be, remind yourself that it’s normal and send lots of love towards yourself. The more enriched your life is, the more likely it is that low confidence will occur. It’s impossible to be on top of your game one hundred percent of the time. Your self-confidence will bounce back like it usually does. Sure, you may have hit a bump along your journey, but it’s happened before and you recovered.
I have a lot of positives in my life. It’s helpful to reflect on the high points of your existence. You may have a partner, kids, a job you love, and a home that’s comforting. Tell yourself that the positives may largely exist because of you, your choices, and your actions. Connecting with that thought will build up your confidence.
My confidence has been strong during many important life events. Remind yourself that your confidence has been there for you whenever you needed it. Maybe it was when you were giving speeches in college, discussing marriage with your partner, or preparing for a major project at work.
I have what it takes to live a productive life. You know you possess the very essence of inner strength, courage, and confidence to think and create.
I am successful. Think positively. If you adopt this statement as your personal mantra, you’ll be surprised at the things you can accomplish. What a way to boost your confidence!
Think of some famous catchphrases like, “Just do it” or “Image is everything.” Then, make up a phrase that inspires you. Some examples are, “I’m hard-working” and “I can do anything I set my mind to.”
I am rediscovering my personal strength. It takes courage to admit to being unsure about what to do in a tough situation. But acknowledging your low confidence can lead you to have the strength to move forward one step at a time.
I can always seek out guidance. If your confidence reaches such a low that you’re struggling to go forward, talk with your partner, a friend, or even a life coach if you like.
It’s helpful to receive some pointers from those familiar with fluctuating confidence levels.
Refuse to allow a momentary lag in confidence to bring you down. You’re in control of your feelings and choices. Decide to say these statements to yourself to boost your confidence when needed. You’ll be on top of your game once again.
Many of my clients ask what is responsive web design. They hear from their friends or other professionals that their website must be mobile-friendly, responsive, Google registered, and many other things.
It’s easy at that point to feel overwhelmed and confused. Then we can add other “fancy” words like positioning, SEO (Search Engine Optimization) and a typical person that has a dream of starting a business and really wants to move forward, open a company, and start a website design process that feels lost and annoyed. Not surprising at all!
On top of all that if you are motivated and met a few web designers you realize they add even more words to the mix to sound more professional and knowledgeable. With that – You – are more confused and often postpone the process as the process seems intimidating, there are too many options, decisions, and ways to fail.
And web design is only one aspect of starting your business – there are so many other things you need to think of, organize, purchase, learn, and figure out a way to support yourself and your family.
To make your life a bit easier I will explain the big soup of words like mobile-friendly or responsive web design.
As you surely know most of the phones on the market are “smartphones” – those that you can access the internet from and check out websites. Here is the first hint. Yes. The website is mobile-friendly if you can access it on your phone, and you can read it with no problem. (I am sure you have accessed many websites when you had to scroll left and right to see the full image or a sentence, or the image was cut off, or worse… on the tiny phone screen you saw the whole website and needed to zoom in and out like crazy to look through. This is definitely not a mobile-friendly website design).
So what is responsive web design?
Responsive web design and mobile-friendly website design could be used interchangeably. If you read into details you can find additional definitions but this is the simplest way to put it. It’s a website that is easy to use on all devices with screen and layout slightly changing pending if you are checking it on your phone, iPad, or desktop computer.
The good thing – a great designer will help you with all aspects of making sure your website can be visible and will format correctly. They will also help you with adding analytics, submitting your site to Google, and other search engines, and adding SEO. All those help you with positioning – which is being visible on Google, as high as possible.
Let’s be honest – Reason #1 87% of phones in America are used to search the internet. As of today, about 56% of organic searches to websites are mobile. Do you want to stand out from the competition and be on top of the Google list? I am sure you are.
If your website is hard to read on the phone it will scare away 56% of your customers. This is a very significant number.
In those examples you can see how hard it is to read and find what you are looking for:
Here is Reason #2 Google prefers it. And by “prefer” I mean Google ranks sites that are not mobile lower. Considering you want to have a successful business, you do want to rank higher and be visible to your customers, you have to follow some rules. Yes, the algorithm includes “mobile-first”, SSL certificate, social proof, and a couple of other factors, regardless you want Google to like you. Especially as 93% of internet search is done through said Google.
Reason #3. People. Yes, I said People. Most of us, before doing a larger purchase or hiring someone search the internet. Based on that research we either pick a different contractor, buy a different product, change our mind, or…. decide to trust the company based on their overall look, testimonials, ranking in google, etc. I do it all the time.
Do you need help creating a mobile-friendly website?
Contact Kredo Design for help with branding and responsive web design!
Work from home has been a huge trend now, partly caused by COVID-19, partly by companies realizing that office cost is a huge expense and their fear of people working less, or worse at home proved only to be a limiting belief.
I am working from home for the last 10 years, and love it. However, it takes time to adjust, find a perfect time, place, setting, tools, resources, and mindset.
Here are my Top 10 ways to avoid work from home burnout:
1. Celebrate your wins.
If you are not sure what to celebrate – let’s start with the win of not driving to work and saving money on gas or having more time to sleep or Netflix more, and most importantly not seeing that annoying Becky (place your least fav coworkers’ name here) in the office.
2. Create a perfect office space.
Keep in mind it doesn’t have to be an office space out of a catalog. I personally don’t have a dedicated office, but dream of an actual room with cute motivational quotes, boards etc. I made my couch my work-station. I purchased a coffee table with a lift-top and love it. That also helps me to be near the bay window, and I love seeing trees, squirrels, birds, chipmunks, and lots of natural light.
Here are a few ideas for a tiny office space.
3. Add some scents to your office!
Yes. Working while inhaling essential oils is my thing. I love Clarity essential oil from Young Living to help me look at clients’ branding and web design concepts from different perspectives – one as me, the designer and strategist, and then as a potential client. Rosemary is my second favorite essential work to avoid work from home burnout as it helps with concentration and memory.
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4. Get dressed!
This is a big one. I have worked (busted) in pajamas many days and have to admit those were the days I was slacking the most, jumping through social media, running to the fridge more, and hating myself and everything around me. So I don’t care what you feel comfortable in – wear something different than a set of PJs.
5. Schedule a walk or exercise time.
I wrote this in part as my commitment to do it more often. On those days I actually get out for a walk, either during lunch or after work, I feel better, more accomplished, and happier. A perfect break to my more sedentary, work-on-the-couch life 😉
6. Schedule time with friends or clients in person.
I know during COVID-19 Zoom and other online meetings were the only options, but as we transition back to normalcy schedule in-person meetings. I love scheduling my branding sessions or marketing strategy sessions with clients in person. I am happy I am not stuck at home, have a human connection, and can help others. So a big WIN-WIN WIN on a path to avoid work from home burnout!
7. Take ME time seriously.
What makes you happy? What gives you a sense of relaxation? A hot bath? Do it! Reading a book? Do it! I am currently reading “The Code of the Extraordinary Mind” by Vishen Laknilani. I also love painting and am working on a macrame. Do you like crocheting? Planting? Gardening? Definitely DO IT!
8. Define your schedule.
Many people will advise you to schedule your time daily 9-5 or 8-4. For me, it doesn’t work. I get most creative in the evenings after the kiddos go to sleep. Yet on other days I wake up earlier and feel ready for that exciting contract – so for me, personally, I opt to listen to my body and my mood to schedule work when I am ready mentally and can ensure I am creative, detail-oriented, and most productive.
9. To-Do list.
This is a must as it’s human to fall into a procrastination mode or assume we do tasks in 10 minutes that in fact take hours. I create my monthly to-do with deadlines and fun activities on it to keep me motivated. Also, a weekly list to keep me in check plus a daily Top 3 tasks. Note: I schedule those weekly and just shift or cross off faster if done. Download this beautiful to-do list here.
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Work on your mind, attitude, and listen to your body. Need help with stress, overcoming limiting beliefs, or need a confidence session?
All those aspects help you avoid work from home burnout too. Don’t hesitate to contact Angie, who specializes not only in branding but also in a technique that allows you to directly communicate with your unconscious, intuitive mind. It is a gentle, profoundly effective process that navigates between Mind and Body… Head and Heart for greater vitality, success, and happiness. It releases your extraordinary inner resources to lift your spirit and inspire effortless action!
Please don’t hesitate to comment with your favorite ways to avoid work from home burnout!
Need extra help? Schedule your session to eliminate stress, overcome overwhelm, a regain inner power. Here!
Contact Kredo Design to schedule your Branding Strategy Session, start a Web Design project!Book Here.
Hard work, sleepless nights, drinking lots of coffee, eating lots of chocolate and asking for referrals definitely pays off 😉
How did I reach “Top Web Design Companies in Arlington Heights IL” list?
I am open to suggestions. I know many talented designers and just being part of “the group” makes me happy. After all, we all have different styles, talents, ideas and that’s what makes each and every one of us so unique.
If you are looking for a designer that will not only make your website stand out – call Kredo Design!
Helping entrepreneurs build a brand that attracts ideal clients is my specialty.
Contact Angie at Kredo Design for a FREE Branding Audit!
This is one of the hardest questions. Decisions, decisions. Where do I start? What should I write for my website? I found a web designer, and now what?
I always advise my clients to do the research. Look at your competitors, what they say, and… show on your site how you are different, better. In a sea full of ships, be the only one that stands one and attracts the ideal client. Don’t hesitate to show off your personality. After all, you want to work with your “ideal client” that will understand you and appreciate what you do and who you are.
When writing keep your website goal in mind – What actions do you want the visitors of your website to take? Is it to get to know you, email, or call you? Is it to find your store and buy your products? Think about your target market and what would make them buy your product or call you.
When answering “what should I write for my website”…
Keep in mind – you can try to please everyone, or make your “ideal client” happy, excited, and successful!
Will you make some people angry? Maybe. Will everyone like it? NO. And for most businesses this is the exact purpose – to bring in those awesome people you would love to work with!
I always remind myself that speaking to everyone is such a generalization that nobody will feel connected, engaged, and interested. Is this what you want?
So define your ideal client, and talk to them- how are you different, how are you better than other companies serving similar products, what makes you and working with you special?
And another great point. As you write for your site please keep in mind how your clients will be finding you – what phrases and keywords will they type into the google search bar? Will the content be easily understandable by them or would be more confused with your jargon? Would that make them contact you or move on?
But wait, if writing is just NOT for you? If the question “What should I write for my website?” is overwhelming or you simply don’t have the time to do it – there are options too. A copywriter can help you with the SEO-friendly copy once you figure out your target market, ideal client.
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