This is one of the hardest questions. Decisions, decisions. Where do I start? What should I write for my website? I found a web designer, and now what?
I always advise my clients to do the research. Look at your competitors, what they say, and… show on your site how you are different, better. In a sea full of ships, be the only one that stands one and attracts the ideal client. Don’t hesitate to show off your personality. After all, you want to work with your “ideal client” that will understand you and appreciate what you do and who you are.
When writing keep your website goal in mind – What actions do you want the visitors of your website to take? Is it to get to know you, email, or call you? Is it to find your store and buy your products? Think about your target market and what would make them buy your product or call you.
When answering “what should I write for my website”…
Keep in mind – you can try to please everyone, or make your “ideal client” happy, excited, and successful!
Will you make some people angry? Maybe. Will everyone like it? NO. And for most businesses this is the exact purpose – to bring in those awesome people you would love to work with!
I always remind myself that speaking to everyone is such a generalization that nobody will feel connected, engaged, and interested. Is this what you want?
So define your ideal client, and talk to them- how are you different, how are you better than other companies serving similar products, what makes you and working with you special?
And another great point. As you write for your site please keep in mind how your clients will be finding you – what phrases and keywords will they type into the google search bar? Will the content be easily understandable by them or would be more confused with your jargon? Would that make them contact you or move on?
But wait, if writing is just NOT for you? If the question “What should I write for my website?” is overwhelming or you simply don’t have the time to do it – there are options too. A copywriter can help you with the SEO-friendly copy once you figure out your target market, ideal client.
Did you look for the best web design company in Chicago?
Did you wonder which one of the web design companies in the Chicago area is the best, how to decide, who to talk to, what questions should be asked?
Large agencies are great for many companies- they hire an army of web designers, packaging designers, web designers, developers, programmers, marketers, account executives, production artists, assistants, directors, managers, on top of accounting and research staff. Great resource all in one place, especially if you have a very complex project.
Before contacting the agency think about your objective, your budget, how you envision the timeline and content. Who is your ideal client and if anyone can help you clarify that? A huge downside of agencies for startups and entrepreneurs, however, is the big company politics, long decision process, and, of course, the price.
Angie Godlewska and Kredo Design is on a mission to help small business owners create a brand that attracts the ideal clients!
As a smaller company, we can help you with picking the right branding strategy for you including logo design, postcards, and all printing materials, help with web design, organic SEO, web hosting, social media marketing, and add recommendations for streamlining your processes. As a small company, we can respond to you faster, we can be more custom and fun! Read more about us and our services here
The biggest mistake I see people doing is wasting time on a DIY logo and website and creating a mishmash of images that don’t really align with the mission and company goals. Sadly, later they complain their product or service didn’t sell and wonder why. The answer is very simple- their branding didn’t attract or communicate value, or…. which is very common seemed like a scam.
Let’s be honest, how many times you didn’t buy from a website because it didn’t feel safe, trustworthy, or professional? How many times you went to a meeting and after the meeting checked their website and didn’t start working with them because of what you saw? We often don’t want to admit (or are not fully aware) that on a subconscious level we judge people and companies based on their online presence, and by the unprofessional website, we judge the product as of lesser quality, even if that’s not really true.
How to pick the best web design company to work with?
1. Do your homework. This is crucial – truly do your homework – research the web designer companies on google, check their testimonials, portfolio and see if it seems like quality work. What people are saying? Do you like what you see in their portfolio? Do they provide links to their actual work or just have images?
2. Schedule a 15-20 min call to chat. Considering you will have a person work on your logo and/or website take the time to chat. This person should get to know you and your ideas to create something that will be authentic, aligned with your mission, and attract your ideal client. Often times we can figure out fast if it will be easy to work with, if they think they know everything best or have an easy-going personality, do they seem knowledgeable and can explain things related to their work in a way you understand? And if they actually listen to your ideas.
3. Ask for referrals. Even if you don’t intend to call the referrals knowing they have clients and they would be happy to chat and share their experience is huge!
Side Note: Kredo Design is super proud to be listed in Expertise as Best Web Designer in Naperville in 2020 and 2021!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.